Social and charity programs are considered an integral part of the Company’s corporate strategy and contribute to constructive cooperation with the state, business circles and society. The corporate programs are of a targeted nature and based on regional professional experience and human potential. Moreover, the Company realizes that charity activities should not give rise to social dependency. For this reason, besides traditional kinds of charity, Umm Said offers strategic charity and social investment programs, which imply an interdependency of the solution methods for social problems and the Company’s strategic objectives. The joint activities of business, non-profit and public sectors aimed at solving the urgent social and economic issues faced by local communities are considered an integral part of this approach.

The Company’s activities are guided by two strategic trends: social investments , sponsorship and traditional charity programs and support for Children’s Homes and Educational Institutions Providing support to children is considered a high priority of the Company, and as such is an integral part of all its programs: charity, sponsorship programs, the programs aimed at promoting children’s and youth sports and culture. Social investments in human capital are considered most feasible in modern conditions. The Company helps their graduates access education, improve their health, acquire a profession and achieve their full potential. Taking into account the limited budgets of sponsored institutions, the Company aids them in making repairs and improving adjacent facilities and equipping rooms and studies in order to provide better initial opportunities to the children.